1. Use your Keywords
This is quite an important point. Many people know about selecting their keywords and using them on their website but they are just as important for link building. You should use them in the anchor text for your links. If you are not sure what this is then it is the text that people click on to come through to your website. The search engines will read this text and take it as an indication about what your page is about. So it is absolutely vital that you get your keywords into as many links as possible. However remember to vary it a bit, don’t use the same link text everywhere as this will look like spam.
2. Get a Strategy
If you are going to build links then it is vital your start with a strategy so you know where to go and how to start. Below is a list of things to incorporate into any campaign:
a. Manual requests - this involves hand picking websites that you would like links from and sending manual requests.
b. Directory submissions - make you select free directories that do not require reciprocal links or well known directories
c. Article Submissions - write regular articles and submit them to directories
d. Press releases
e. Social Media and bookmarking websites
f. Blogs and Forums
There may be other ideas that you can use but is important to get into the habit of doing something every day and make sure you know what you are going to do in advance.
3. Look for Relevant and Authority Sites
The relevance and quality of the site you get a link from is important when you are link building. The higher the quality of the website that links to you the more important the link will appear to the search engines. Getting a link from a website that provides information and appears high in the search engines will have a great value. However it is also important that the sites you get links from are relevant to your website. This does not necessarily have to be the whole site but the page you will be getting the link from.
4. Be Careful of No Follow
This is a tag that can be placed on a link that basically tells Google to ignore it. So basically users of the site will be able to use the link but Google will not. Most sites do not use this but you need to be particularly careful with blogs as many use them as standard. We are aware that Google are changing the way in which they implement the no follow tag and use it but try and avoid these types of links for now.
If you are aware of the above and make sure you are prepared there is no doubt you will be able to implement a successful link building campaign.
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