Why are Keywords important to SEO?

If you have a website that you want to get to the top of the search engines then you need an effective search engine optimisation campaign. An important aspect of any SEO campaign is the keywords you select. This article will look at why keywords are important and how you can select them.
Firstly let’s say that keywords are fundamental to any search engine optimisation campaign because if you select the wrong ones then you will waste your time. Things you need to consider about your keywords are:

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